NTT DoCoMo, Inc. announced that it is setting up a wholly-owned subsidiary in the South American country of Brazil, called DOCOMO Brasil Serviços de Telecomunicaçáo Ltda., on March 1. DoCoMo will be investing about $2.55 million for the company, which will take office in the capital city Sao Paulo. It will be manned initially by two people to be headed by company president Hiroaki Obuchi.
As it is so with the Singapore subsidiary, the Brazilian operation will cater mostly to Japanese corporate customers based there. As a secondary purpose, the subsidiary will also serve as a research facility to find other viable options for expansion in South America and for the development of new business opportunities in said market.
It is not much of a surprise that DoCoMo would choose to jumpstart its venture in the Latin American market at Brazil. The two countries have considerable ties with each other. There are many Japanese immigrants living in Brazil right now, since they began to arrive in the early part of the twentieth century; in fact, there are more Japanese citizens in Brazil than anywhere else in the world, excluding Japan, of course. And given the growing patronization of Brazilians to the Web and smartphones, it is indeed a promising market.
Source: Japan Daily Press
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